Representatives from the Isle of Man Post Office's specialist eGaming communications brand Secure Direct Mail attended the 2014 KPMG eGaming Summit event in Gibraltar on the 3rd of April.
The event was varied in terms of its format and included panel and breakout sessions, of which the Secure Direct Mail led one which focused around the use of direct mail to acquire, re-activate, and retain players. The session was presented by Paul Cowell, Business Development Manager of Secure Direct Mail. In addition to this, some very animated discussions took place about the potential of Crypto currencies and also about payments in the eGaming sector, along with Gibraltar's stance against the Licensing and Advertising Act specifically the Point of Consumption under the Act.
In anticipation of the Point of Consumption Tax, companies are now trying to increase efficiencies and savings as well as gain increased market share in the UK. This makes it imperative for businesses to market themselves efficiently to the target audience and the need to retain clients even more crucial. The impact of the tax is expected to result in vast losses for the eGaming industry with those businesses based outside of the UK being hit with a 15% payment on gross profits.
Secure Direct Mail can assist eGaming operators and affiliates with sound marketing campaigns around player acquisition, retention and reactivation, provided as a complete one stop direct mail solution or alternatively clients can choose the services they require. In addition to its targeted direct mail offering, clients also have the option to integrate their campaigns with its mobile game and scratchcard products through use of a QR code or SMS text, driving players to their mobile devices.
Niall Carey Commercial Manager, Isle of Man Post Office said: "This was our first year of attendance at the Gibraltar KPMG Summit. We found it to be a great triumph as it gave our brand some great exposure and we'll definitely be attending next year's. It was a really interesting conference with some great speakers and a wide range of subjects covered from Bitcoin, telecoms, regulation to digital/mobile banking and Point of Consumption Tax. The event provided the opportunity to network with new potential clients but also offered us with the chance to catch up with some of our existing clients that attended."
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