Representatives from the Isle of Man Post Office will be attending the Global Lottery Messenger Forum conference on April 11th as they aim to boost their share of the lucrative Direct Mail (DM) market for online lotteries.
Last year, the Isle of Man Post Office's Secure Direct Mail (SDM) division co-sponsored the event and the team delivered a presentation, showcasing their DM expertise and access to international mail streams. They will aim to build on that success at this year's event by engaging with online lottery companies from around the world at the various networking events that take place throughout the conference.
Niall Carey, Commercial Manager of Isle of Man Post Office, said: "Online lotteries are the key growth business in iGaming right now. It currently accounts for only 10% of global online spend, but this is growing by the year and, with lotteries accounting for 29% of gaming spend when offline sales are accounted for, the opportunities are clear."
"We see the Global Lottery Messenger Forum as a key event for us as Direct Mail is the ideal marketing tool for lotteries, especially as modern technology offers a seamless link between the mailer and the online lottery site. Lottery messenger services face a unique challenge in persuading people to play international games, in addition to their local ones, and the tangibility of a postal mailer can really help with this."
This year's conference is being held in Sofia, capital of Bulgaria, a key location for the rapidly expanding lottery sector. Presentations on offer feature key topics such as payment solutions, jackpot payments and lotteries as an acquisition tool.
Lisa Duckworth, Isle of Man Post Office Commercial and Operations Director, commented: "We've won a number of new clients on the back of last year's event and it's great to have a presence again for 2016. Our Direct Mail proposition lends itself perfectly to the distinct requirements of the online lottery sector and we're able to offer bespoke solutions for each client.
"Our strategic plan for development of the Secure Direct Mail business has identified lottery messenger services as a key growth area and we are keen to develop new business opportunities in this sector in order to bring more business to the Isle of Man."
The Secure Direct Mail team will be attending the Global Lottery Messenger Forum at the Hilton Hotel in Sofia on April 11th. To find out more or set up a meeting call SDM today on +44 (0) 1624 698 444 or email securedirectmail@iompost.com.
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