While targeting and technology can reduce costs, Direct Mail is always going to have a higher unit cost than its email equivalent.
Representatives from the Isle of Man Post Office's Stamps & Coins team will next week exhibit at this years ‘Royal Manx Agricultural Show’
The opening ceremony for the Games of the XXXI Olympiad takes place today (5th August) in the Maracanã Stadium, Rio de Janeiro starting at 20.00 local time. From this point the Rio 2016 Olympic Games will commence.
I was thinking yesterday that we don't see so much in the media about casino and lottery scam mailers these days.
The Isle of Man Post Office celebrates the 40th anniversary of Aardman with a special set of postal collectibles - 27.07.16.
Sarah Read, Isle of Man Post Office PR & Communications Manager is shown here presenting Sarah Tomlinson with £500 worth of Euros in cash after she won the latest 3FM Travel Mug Competition
So we've covered that art quite extensively in this blog of what to do when it comes to direct mail, and from lots of different angles, but it occurred to me this week that sometimes learning what not to do can be just as informative as learning what's right.