If you are planning to be in London for the LAC and/or ICE eGaming shows we'd love to hear from you! The Post Office's Secure Direct Mail team will be on stand D25 at LAC and we'll be sticking around for ICE too! We always enjoy catching up with clients and key contacts so drop us a line and we can get something in the diary.
This is gearing up to be an exciting year for the direct marketing sector, with more and more businesses returning to the direct mail model. Research shows people are now more susceptible to mail-based campaigns than to email or social media marketing. We know that we offer one of the most advanced and adaptable targeted marketing solutions in eGaming - a range of direct marketing print options which can be neatly incorporated with our mobile marketing product for maximum ROI.
Thanks to technological advances both online and print, we are able to offer fully tailored campaigns to meet with the exact requirements of our eGaming clients. For example, our technology and infrastructure means that our unique mobile platform can be tailored to the specific requirements of each client, including a totally bespoke front end. Once the player reaches the registration page (via a QR code or SMS text) from the tangible direct mail item which we can produce in a range of bespoke print formats, they complete a simple registration process, which can be done with a Facebook account, the page here has a strong visual appeal and advanced data capture facilities enabling the responses of each recipient to be collected, broken down, reported and improved on with each campaign.
The Post Office really is a 'one stop shop' for DM campaigns, offering one point of contact throughout and everything from oversight of creative to creation and distribution of the mailer. In addition, the same approach applies to our mobile solution where customers can commission a totally bespoke mobile site to integrate with a DM campaign. Clients have the option of a standalone print DM campaign or one combined with our mobile platform.
We know you'll want to come and see what we have to offer so we hope to see you at either LAC or ICE, but if you can't make it or if your schedule is just too hectic, you can always visit us online here, call us on 07624 399110 or 01624 698404, alternatively email paul.cowell@iompost.com.