We're off to SiGMA Malta next week and we're feeling fang-tastic about attending this high-profile iGaming Summit, plus we're secretly quite glad to be escaping the 'chilling' weather here at home. Halloween jokes aside though, we have a very serious messages for the iGaming sector – Direct Mail isn't dead, it's not even undead, and it's becoming more important than ever as a player marketing tool.
If you follow our blog, you may already be familiar with the changing face of DM and how it has adapted to the work alongside modern technological innovations, and not been usurped by then as some had predicted. In fact, a modern DM campaign, carefully planned and properly implemented, can be horrifyingly effective.
Secure Direct Mail has been working with some of the biggest names in iGaming for several years now, developing both integrated and standalone DM campaigns. There are several key factors in getting it right, but the first thing you need to look at is your database. That's not only from an ROI point of view, but also an obligation if you want to abide by industry best practice. That's why we're offering free data cleansing to all clients using our services for the first time.
The other success factors range from design to the offer and even the copy, but that's where we can help, bringing everything into perfect alignment like a formation broomstick display. We'd love to tell you more about Secure Direct Mail and find out about your business, so please take the time to pop over and see us at Stand N13. We'll be on hand to discuss all your DM requirements and, if you leave your business card, you could even win an Apple Watch Sport.
Keep an eye out for Ben Caley or Aaron Craine. We hope you have a hauntingly good time in Malta.